Sikandar Ashraf

Sikandar Ashraf is an experienced professional in the fields of marketing and media management, currently serving as Associate Media Manager at Reckitt since January 2023. Previously, Sikandar worked as a Programmatic Account Executive at Essence and as a Trade Marketing Project Trainee at FrieslandCampina, where responsibilities included conducting analytical research and providing solutions for marketing discrepancies. Additionally, Sikandar has held various roles such as Teaching Assistant at the Institute of Business Administration, Sales and Marketing Intern at Roche, Corporate Management Trainee at IBA International Entrepreneurship Summer School, and Human Resources Project Intern at United Bank Limited. An education background includes a Master of Science in Strategic Marketing from Cardiff University and a Bachelor of Business Administration from the Institute of Business Administration, complemented by earlier studies at Aga Khan Higher Secondary School.