Sofia Rodrigues is a Junior Brand Manager at Reckitt, specializing in the VEJA brand since August 2020. With experience as a Marketing Trainee overseeing multiple brands, Sofia led innovation projects, managed brand communication across various channels, and developed action plans in collaboration with the Ecommerce team. Previous roles include Trade Marketing Junior Analyst and Marketing Intern, where Sofia conducted market analysis and supported campaign development. Additionally, Sofia held leadership and consultancy positions at Insper Jr. and the Diretório Acadêmico Insper, contributing to strategic planning and process mapping. Sofia holds a Pós-graduação Lato Sensu in Business Administration from FGV and a Bachelor's degree in Economics from Insper, alongside ongoing studies at Université Paris Dauphine - PSL.
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