Tom Potter is a seasoned digital marketing professional with extensive experience in media analysis, consumer engagement, and campaign management. Notable positions include Digital Assistant at The Story Lab, Digital Marketing Analyst at Reckitt overseeing major hygiene brands in Western Europe, and Consumer Engagement Lead for Dettol, Finish, Vanish, and Harpic at Reckitt. Tom previously held senior roles at Dentsu International, focusing on conversion rate optimization and user experience. Tom possesses specialization in various areas including digital campaigns, strategy, transformation, data analysis, and performance measurement, backed by a Bachelor's Degree in Media Technology from The Manchester Metropolitan University.
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