Upasana Roy

Upasana Roy is a seasoned marketing and strategy professional with extensive experience in digital and creative strategy across various esteemed organizations. Currently, Upasana serves as Global Creative Strategy Director and Global Content Lead at Reckitt since April 2021. Prior to this role, Upasana was with The HEINEKEN Company as Global Digital Strategy Lead for the Global Heineken® Brand from January 2019 to March 2021. Previous positions include National Head of Strategy at DigitasLBi, where Upasana managed a team of 17 strategists and analysts, and Planning Director for Digital at Ogilvy & Mather, working with key clients such as Cadbury and Vodafone. Upasana's career also includes significant roles at Omnicom Group, Fashion and You, and Google, where expertise in media planning, marketing, and client relations was developed. Upasana holds a Bachelor's degree in Political Science from St. Xavier's College, earned in 2007.