Yesid Rodriguez

Yesid Rodriguez has a diverse and impactful professional background in sales, digital marketing, and communications, starting at Bloomingdale's as a Sales representative where store traffic and sales goals were significantly exceeded. Experience includes roles at Spark Foundry and Mediavest | Spark, focusing on campaign management and digital optimization for brands like Heineken. Yesid worked in broadcast journalism at NBC Telemundo, contributing to investigative reporting and assignment desk operations. Subsequent roles at Unilever and L'Oréal involved leading consumer insights research and implementing innovative strategies to enhance brand communication effectiveness. Currently, Yesid serves as Comms & Content Lead at Reckitt, leveraging extensive expertise in brand management and creative excellence. Education includes a Bachelor of Arts in Communication and Media Production from William Paterson University of New Jersey.