Yuwah Wan is a passionate digital marketing analyst with over seven years of client-side experience in the FMCG and affiliate marketing industries. They served as a Senior Digital Marketing Analyst at ESBConnect from 2014 to 2017 and subsequently as a Global Digital Media Analyst at RB until 2020. Yuwah held the title of Head of Ad Operations at Reckitt in 2022 before assuming their current role as Head of Trading in the Shared Service Unit. With expertise in performance marketing data and digital marketing platforms like Google Marketing, MediaMath, and Brightroll, Yuwah focuses on delivering actionable insights and cost-effective strategies.
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