Zeeshan Ali has extensive experience in media and digital communications, currently serving as the Global Integrated Media & Digital Comms Lead at RB since December 2010. In this role, Zeeshan leads the development and implementation of Integrated Media & Digital Comms strategies for major brands across multiple global markets, including the UK, France, Australia, Germany, Italy, and the Middle East. Notable achievements include driving digital transformation initiatives, managing significant advertising budgets, and fostering collaboration with major agencies and tech partners to enhance brand performance. Previous roles include Regional Media & Digital Manager for the Middle East and Media & Digital Manager, where Zeeshan successfully optimized media plans and implemented innovative campaigns for notable clients. Zeeshan holds an MBA in Marketing from Lancaster University and has a strong foundation in developing impactful media strategies with a focus on data-driven approaches.
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