Royal Belgian Football Association (RBFA)
Thomas Rubbens is a seasoned professional in the fields of advertising and sports communication, currently serving on the Board of the Belgian Advertising School and as a Campaign Coordinator for the Royal Belgian Football Association since May 2022. Rubbens also operates a think tank focusing on the intersection of communication and sports, which was founded in March 2020. Previous roles include Business Unit Director at both Wigwam Collective and Demonstr8, along with strategic planning positions at Kunstmaan - Accenture Interactive. Rubbens holds a postgraduate degree from Thomas More University of Applied Sciences and has a robust educational background in marketing and multimedia from UC Leuven-Limburg and IBA Erhvervsakademi Kolding.
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Royal Belgian Football Association (RBFA)
As the largest sports association in the country, with more than half a million members, the Royal Belgian Football Association (RBFA) represents 4,000 football clubs. Together with Voetbal Vlaanderen and ACFF the RBFA organises around 12,000 football matches each weekend, as well as the matches of the national teams. The Red Devils and Red Flames serve as the ambassadors.