Will H. has a diverse background in the FMCG sector with extensive leadership experience. At innocent drinks, Will co-led the UK Grocery team from November 2010 to January 2014. Previous roles included Grocery Controller and Channel Manager at Red Bull, where responsibilities encompassed strategic management across multiple supermarket chains. From July 2019 to October 2023, Will served as Chief Operating Officer at Ella's Kitchen, spearheading significant growth strategies and environmental initiatives. Additionally, Will held managerial roles including Managing Director and Commercial Director during tenure at Ella's Kitchen, and currently functions as Strategic Advisor at RCK Partners and Managing Director at GrowUp Farms, where the focus is on scaling operations and brand development.
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