Simone Hefer is a dedicated analytics manager currently serving as the Head of Direct & ECM at RCS. With a rich background in data analysis, Simone previously held roles as Campaign Analytics Manager and Direct Marketing & ECM Manager at the same company. They have experience as a Senior Data Analyst and Junior Data Analyst at Data Discovery (Pty) Ltd from 2013 to 2017. Simone holds a Master of Science in Business Analytics and a Bachelor of Science in Data Mining, both from North-West University. Their proactive approach focuses on identifying growth opportunities and implementing data-driven solutions to enhance business performance.
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