Ted Murphy

Ted Murphy has been Head of Business Strategy at Re-logic since April 2015. Prior to that, they were Asthma/COPD Portfolio Strategy Partner | Strategic Insights Manager - Customer and Business Insights at GlaxoSmithKline from April 1999 to April 2015, where they were responsible for COPD portfolio strategy and strategic insights for key COPD launch assets Anoro and Umeclidinium. Murphy has also been a core member of several strategic teams, global and domestic, dealing with current market issues and products in development. In addition, they have led efforts to effectively utilize emerging data sets, specifically patient-level data. Specific project work in this and past positions includes consumer/professional positioning and message/creative development, segmentation, forecasting, epidemiology, market evaluation, exploration of strategic opportunities, competitive intelligence, linguistics/ethnographic research, brand equity, and market tracking.

Ted Murphy studied marketing at North Carolina State University's College of Management. After graduation, they began their career in marketing.

Ted Murphy reports to Andrew Spinks, President. They work with Charles Hanrahan - Programmer, Amanda Powell - Community Manager, and Victor Moura - Lead Artist.