Marcus Ward is a seasoned digital marketing professional with extensive experience in programmatic trading, content marketing, and media management. Currently serving as a Senior Programmatic Trader at REA Group since March 2021, Marcus specializes in utilizing audience data to enhance client campaigns. Previous roles include managing digital subscriptions at The Times and talkSPORT, and optimizing paid social channels during a contract position at Dentsu Aegis Network. At Artefact, Marcus focused on cross-market campaign setup, leveraging tools such as Display & Video 360. Early career experiences include media trading at OMD Australia and business analysis at Smith Feutrill. Marcus holds a Master’s degree in Marketing from Melbourne Business School and a Bachelor of Commerce from the University of Melbourne.
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