Our mission is to increase economic prosperity on the Central Coast of California, through big thinking, bold action and regional collaboration, with a vision of a Central Coast where current and future generations have the opportunity to thrive.

Our action plan, REACH 2030, aims to create 15,000 good-paying jobs by 2030 through strategic initiatives to: 

     • Accelerate job growth in target industries by bolstering current industry strengths, including agritech, cleanteach & renewable energy, aerospace & defense, precision manufacturing and technology

     • Create world-class innovations hubs by optimizing Diablo Canyon and Vandenberg Air Force Base as economic engines

     • Break down barriers to job creation by addressing housing, transportation, water and related challenges, and embracing innovative financing tools

     • Prepare residents for the jobs of today and tomorrow by aligning educational and workforce opportunities

Agriculture & Farming

Renewable Energy

Technology

REACH

Melissa James

Joshua Boswell

Sally Buffalo Taylor

This department oversees and coordinates project initiatives, ensuring timely delivery and adherence to project goals.

Project Management

This department focuses on managing internal and external communications while ensuring efficient project and operational processes.

Communications and Operations

This department focuses on managing external communications and developing policies related to economic growth and community development.

Communications and Policy

This department manages high-level administrative support and coordination for executives.

REACH

Org chart

Teams

Project Management

Communications and Operations

Communications and Policy

Executive Administration

Offices

REACH

Org chart

Teams

Project Management

Communications and Operations

Communications and Policy

Executive Administration

Offices

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