Arul Prem Kumar

Senior Manager - Business & Digital at Reach Mobile

Arul Prem Kumar has a long history of work experience. In 2013, they began their career as an Assistant Manager - Product & Analytics at PK Online Ventures Pvt. Ltd. In this role, they lead the VAS Ad Operations & MIS Team, had complete account management responsibility, and suggested new campaigns. Arul then moved on to Senior Executive - MIS & Reconciliation, where they were responsible for analyzing MIS reports, preparing and analyzing revenue data, and personalizing new MIS requirements. In 2016, they became Manager - Customer LifeCycle & Operations at NoviOrbis Technologies, where they tracked user journeys, on-boarded new vendors, and monitored and optimized campaigns. In 2017, they joined Adzmedia as an Affiliate Manager, where they recruited new publishers/affiliates, onboarded new clients/advertisers, and set up CPA performance campaigns. In 2018, they worked at Small,Big&Bold as a CRM Consultant, where they set up different user journeys, configured a cloud telephonic platform, and managed/delivered an affiliate-based campaign. Arul also worked at Reach Mobile as a Senior Manager - Digital Intelligence.

Arul Prem Kumar obtained a Bachelor of Technology (BTech) in Computer Science from Pondicherry University between 2008 and 2012. Arul also obtained certifications in ORACLE (SQL & PL/SQL) from Greens Technologys in September 2012, and certifications in Email Marketing and Inbound Marketing from HubSpot in April 2020.

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