REACHA was conceptualized in the year 1992 by a group of conscientious bureaucrats, technocrats, scientists and educationists who felt that it was necessary to create an institution that could ‘reach-out’ to the masses and enable them to empower themselves with knowledge, know-how and the will to bring about positive changes in their lives.

Many of these citizens felt very strongly about government programmes not reaching the target groups for which they were meant. They felt it was necessary for voluntary workers to provide the ‘bridge’ for such programmes to create real impact on the ground.

Thus, REACHA began to facilitate the effective implementation of many government programmes - mainly in the domain of agriculture, rural development, health & family welfare, and education.

Over a period of time REACHA devised its own programmes and their delivery methodologies based on local needs, customs and traditions, in tune with its ‘mission and philosophy’.

Many of these modules were tried and tested extensively on the ground for many years before getting incorporated into its main portfolio of ‘people-centric’ development.

As REACHA’s work progressed, it developed meaningful partnerships with many like-minded institutions, organizations and corporates.

It is necessary for the sake of larger national interest that there occurs a selfless inter-sharing of knowledge (also called ‘open source’ in today’s cyberspace jargon), know-how and effective working methodologies across such dedicated organizations to be able to bring about real positive change on the ground. Such partnerships have now begun to show their results. And these results are fuelling the genesis of more such partnerships.

REACHA as an organisation is firmly committed to practice organisational integrity.

Agriculture & Farming

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Peerzada Azhar Aejaz

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