Mick Robins is an accomplished leader with extensive experience in driving commercial and operational performance across various industries. Currently serving as the Director of In Your Area at Reach plc since January 2021, Mick is responsible for enhancing the product, editorial, customer, and commercial experiences. In addition, Mick founded Smart Future Group (UK) in March 2019, focusing on innovative consultancy services and disruptive projects. Previous roles include mentorship at PUBLIC, a venture firm for GovTech start-ups, and as Lead Consultant at Rokker, a leading Business Design consultancy. Mick also co-founded Connected Space Ltd, where groundbreaking technology solutions leveraging IoT, ML, Blockchain, and AR were developed for prominent clients. Earlier career highlights include serving as Business Development Director at enteraction ltd and Head of Product Management for The Sun at News UK, alongside a successful tenure as Marketing Director at Fantasy League Ltd. Academic credentials include a BA in Business and Marketing from the University of Westminster and a HNC in Business from Glasgow Caledonian University.
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