Sergio Guinaudeau is an experienced professional in e-commerce and technology, currently serving as the E-Commerce Technical Coordinator at Reach plc since December 2021, where responsibilities include managing technical aspects and user experience of a Shopify Store and leading a customer service team. Prior to this role, Sergio contributed as an E-Commerce Administrator focused on enhancing multi-channel web experiences. As the CEO and Founder of Hyllux since July 2019, Sergio has established a global marketplace for micro-mobility solutions across 15 countries. Additional experience includes a tenure as a Software Development Engineer with Shopify Partners and a previous role as an E-Commerce Executive for Avande Connect. Sergio also played football for Hartley Wintney FC and holds a Bachelor's degree in Mathematics from Lycée Français Charles de Gaulle de Londres.
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