Shiv Abbott is an experienced product manager with a strong background in optimizing web experiences and leading teams in strategic projects. Currently serving as Principal Product Manager at Reach plc since May 2019, Shiv has established a Web Experience team focused on enhancing news websites, successfully leading efforts to optimize the website frontend and drive user-focused improvements. Notable achievements include a significant increase in traffic by 178% after resolving a major traffic drop issue. Prior roles include Product Manager at Friday Media Group, overseeing the migration of 15 niche marketplace websites, and Marketing Executive, managing social media profiles and content distribution. Shiv's educational background includes studies in Biomedical Sciences at the University of York and marketing qualifications from Google.
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