Gus Casanova is an accomplished pricing expert with extensive experience in strategic and tactical pricing across various industries, particularly in the federal sector. At NuAxis Innovations, Gus serves as Senior Director of Finance & Pricing, enhancing strategic capabilities in pricing development and risk analysis. Previous roles include Director of Pricing at Xerox, where Gus successfully revived the federal pricing practice, and Director of Pricing at Cognosante, contributing to significant revenue growth through innovative pricing strategies. Additional roles at ACT1 Federal, SAVVIS, Adams Communication & Engineering Technology, and as a Strategic Pricing Consultant highlight a consistent record of driving revenue growth and competitive positioning through expert pricing analysis and proposal support. Gus holds a BA in Finance & Economics from Ball State University and an MBA in Finance from Averett University.
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