Jeroen Auping serves as the General Legal Counsel at Yamaha Motor Europe N.V., where they are responsible for the in-house legal practice across Europe, focusing on legal support for the distribution network, mergers and acquisitions, and anti-counterfeiting actions. They have previously held positions such as Director at Yamaha Motor Nederland B.V. and Company Lawyer at Veolia, contributing significantly to corporate governance and legal risk management. Jeroen also has experience as a board member of REACT, the European Anti-Counterfeiting Network, and has been involved in various legal and managerial roles throughout their career. Jeroen holds a Master of Laws from Leiden University and has completed the Supervisory Board Program at Nyenrode Business University.
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