Anita Watts is a seasoned professional currently serving as the VP of Alliances and Channels at Birchstreet Systems. They began their career in export sales and eventually became the owner of Cinema Solutions, an electronic procurement company for the cinema industry, and ReactorNet Technologies, which provides tailored software solutions. Anita has also held leadership roles, such as the VP of International Sales at Ricos Products Company, where they developed the export department. With a BA in International Studies and French from Virginia Tech, Anita remains focused on client success and business development while balancing a fulfilling personal life with their three daughters.