Chad Wiggins

Chad Wiggins has extensive experience in the retail industry. Chad currently holds the position of Senior Vice President - Grocery/Drug/Special Markets at ReaderLink, a role they began in April 2023. Prior to this, they served as the Senior Vice President Special Markets and New Business Development at ReaderLink since May 2021.

Before joining ReaderLink, Wiggins was the CEO of Dreamtivity / Retail Centric Marketing LLC from May 2016 to May 2021. Dreamtivity is the manufacturing arm of Retail Centric Marketing and focuses on the tween market for Arts & Crafts products, collaborating with Crayola as its license partner.

From August 2013 to October 2015, Wiggins served as the Sr. Vice President at Bendon Publishing International, Inc. Prior to that, they held the position of Vice President at Dalmatian Press from February 1999 to August 2013.

Chad Wiggins attended The University of Southern Mississippi from 1990 to 1991, where they pursued a Bachelor of Science degree in Advertising/Marketing.