Charles (Chad) Peterson is a seasoned sales and business development professional with a comprehensive background in national account management and retail operations. Currently serving as National Account Manager at ReaderLink since December 2020, Chad focuses on grocery, club, military, and mass merchandise channels, contributing to gross annual sales exceeding $50 million with key accounts such as Albertsons/Safeway and BJ's Wholesale Club. Previous experience includes roles as Project Manager at SAS Retail Services and Regional Sales Manager at United Natural Foods, along with various leadership positions at The Container Store and Time Inc., where Chad developed expertise in sales management and account oversight. Chad holds a Bachelor’s degree in Business and Communications from the University of Wisconsin-River Falls, earned between 1994 and 1998.
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