Readlabs
Ethan Holien is an accomplished entrepreneur and leader with a diverse background in product management, marketing, and business development. As the founder of ReadLabs since December 2019, Ethan focuses on advancing contextual targeting through a deep understanding of brand audiences. Prior experiences include co-founding Ozzla, Inc. and serving as Senior Director of Product Management at Oracle | Datalogix. Additionally, Ethan co-founded and led HANDLL as CEO, specializing in syndication of social content, and held the CEO position at Format Dynamics, where CleanPrint became a notable tool for environmental sustainability. Previous roles also include VP Sales & Marketing at Millennium Venture Group and analyst at iBelay Venture Fund. Ethan's entrepreneurial journey began with co-founding WallyCard, which won a business plan competition at the University of Colorado Boulder, where Ethan earned an MBA in Entrepreneurship.
This person is not in any teams
Readlabs
ReadLabs is building contextual targeting that begins with your brand. We start with social data and campaign history to form a unique understanding of your brand’s audience. This allows us to build contextual audiences that go beyond basic NLP and generic content categorization. ID-based solutions will continue to face the challenges of fragmentation, scale, and privacy. A contextual solution built around your brand can help answer these challenges and provide continuity in your media buying strategy going forward.