Readlabs
John Adams is a highly experienced technology leader with extensive expertise in software architecture and development, currently serving as Chief Technology Officer at Readlabs since April 2022, focusing on a cookie-less ad platform. Adams has held key leadership positions, including President of Smada Nhoj Industries, Inc., where innovative Linux-based media solutions were architected, and CTO at Format Dynamics, overseeing product road mapping and R&D efforts. Previous roles at Oracle involved developing secure AAA solutions and AWS cloud deployments, while earlier experiences included software engineering and management positions at companies such as Hewlett-Packard and Mercury Interactive. Adams holds BS degrees in Physics and Computer Science from Colorado State University.
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Readlabs
ReadLabs is building contextual targeting that begins with your brand. We start with social data and campaign history to form a unique understanding of your brand’s audience. This allows us to build contextual audiences that go beyond basic NLP and generic content categorization. ID-based solutions will continue to face the challenges of fragmentation, scale, and privacy. A contextual solution built around your brand can help answer these challenges and provide continuity in your media buying strategy going forward.