Using world leading research in artificial intelligence, REAL Analytics provides complete data solutions for football clubs (recruitment and opposition analysis) and gambling operators (odds setting).

We use AI to generate omnidata - synchronised event and tracking data in football - the most accurate and detailed data in football. Using omnidata as the fuel, we have developed a collection of algorithms and tools based on world-leading football analytics research to aid decision making in scouting and recruitment, team selection and opposition analysis.

Our forecasting models are used to predict future development of individual players and to estimate the impact of recruitment decisions on team performance.

We are proud to say that we are successfully using deep reinforcement learning to rate every single action and movement football players make in games based on how much it contributes to a team.

We use our forecasting models to provide complete in-play odds setting services for dozens of sports to gambling operators.

Join the world’s most forward thinking football clubs in gaining an edge with REAL Analytics.

REAL Analytics

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REAL Analytics

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