Jeff Li

Jeff Li is a seasoned executive with extensive experience in digital transformation and strategic development across prominent companies in the media and entertainment sectors. Currently serving as General Manager, Digital at TIME since January 2021, Jeff has successfully led the digital revenue transformation by enhancing audience engagement and modernizing the ad tech stack. As a Board Member of Nerd Nite, Jeff has expanded live streaming and online video distribution initiatives. Previous roles include Chief Operating Officer at Serial Box, where operational plans and performance metrics were implemented to accelerate growth, and Head of Ventures at NBCUniversal Entertainment Networks, where Jeff transformed a loss-making venture group into a profitable entity. Jeff holds an MBA from Harvard Business School and a BA in Economics and Operations Research from Columbia University.