Ende Li is currently the CFO at RealSelf, a position held since 2024. Prior to this role, they served as Head of Finance at Peachy from 2021 to 2024, and briefly worked in Finance at BARK in 2021. Ende gained substantial experience in investment banking at Morgan Stanley from 2012 to 2016 and was involved in private equity at Portfolio Advisors, LLC from 2016 to 2021. They earned a B.B.A. in Finance and Investment from the City University of New York-Baruch College's Zicklin School of Business in 2011.
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