Lee Riser, MBA, currently serves on the Board of Directors for the Off-Road Business Association since March 2023, focusing on policy changes affecting public land access. In the role of Vice President of Marketing at RealTruck since July 2021, Lee leads brand strategy and marketing for various manufacturing brands within the Accessories, Jeep & Off-Road, and Truck Bed Cover divisions. Previous experience includes senior marketing roles at Truck Hero, Skyjacker Suspensions, and Superlift Suspension, where Lee managed comprehensive marketing strategies across diverse platforms. Lee holds an MBA in Business and a BBA in Marketing from the University of Louisiana Monroe.
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