I’m a Creative Director and consultant working in the AI space.

I partner with brands, founders and creative agencies at the intersection of AI, creativity and culture.

I create ideas that don’t exist yet — ideas designed to solve real problems and move things forward. Sometimes that means building a product. Sometimes it’s using generative AI to craft worlds, images or narratives that unlock a story. Sometimes it’s designing an entirely new way of working.

My years as a Creative Director for brands like Nike, Uber, Kellogg’s, PlayStation and Bodyform have shaped my instincts, my craft and my ability to recognise an idea that spreads in culture.

Today, I use AI as a catalyst, not a shortcut. A way to build brave solutions to complex problems, tell stories people want to share and turn thinking into action.

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What I bring:

• Generative AI expertise across image-making, film and creative development
• A creative technologist specialising in designing and building AI-powered tools
• Big-platform creative thinking rooted in culture, emotion and human behaviour
• Fifteen years directing cross-platform work across TV, digital, social, audio, experiential and original content
• The ability to shape complex ideas into clear narratives for campaigns, pitches and leadership
• Proven ability to bring together the right collaborators across entertainment, tech, fashion, beauty, sport and influencer culture
• Hands-on craft experience in film direction, social-first storytelling, influencer content and long-form formats
• Leadership experience mentoring teams, developing talent and running high-stakes pitches

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AI tools

I also build AI tools as a way to test what’s possible when creativity, utility and technology meet in real life. Here are some tools I’ve built:

Dave AI – an AI personal assistant that went viral on social
Arthur AI – an AI sidekick for everyday family logistics
Rebecca AI – a digital twin that helps people understand how to work with me

Rebecca Rowntree

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Rebecca Rowntree

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