Brand-based ∙ Purpose-driven ∙ Sales-driven
We create brand-based, social purpose driven communications to drive sales and build brand by spreading positive message and inspirations.

Brand-based Campaigns ≠ Drive Sales?
NO! The secret is to smartly combine with digital x media technologies! ~90% of Purchase decisions are made by emotions, but only <10% are made by rational decision. We first create communications to win consumers heart (fishing net), and leverage remarketing technologies to feed product benefit communications (fishing) to win consumers mind and turn into sales.

It’s never a tradeoff of brand v.s. sales. Our mission is to create purpose-driven communications that build brand and drive business (no bluffing, there're proven cases).

“Purpose-driven campaigns never compromises with Sales, it’s just a matter of how to leverage digital x media technologies. I hope HK’s advertising is not just about fun/ hilarious ads; not only about KOL feeds; not only about boring demos; but ads that truly touch people’s heart, create warmth and rapport to the community.” – Rebel Angelo

Rebel Angelo Limited

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