Guillermo D.

Guillermo D. has a diverse work experience in the field of data analytics and digital marketing. Guillermo currently works at Rebold as a Data Analyst & Visualization, where they are responsible for data collection, cleaning, and transformation using tools like Python, SQL, and different databases such as MySQL and SQL Server. Guillermo also works on the design and development of data structures like data warehouse and data lake. Guillermo has experience in data analysis in data warehouse environments using technologies like Google BigQuery and Amazon Redshift.

Prior to Rebold, Guillermo worked at Antevenio as a Paid Media & Data Analyst from 2018 to 2021. In this role, they were involved in creating, managing, and optimizing performance-oriented campaigns on platforms like Facebook Ads, Instagram Ads, Twitter Ads, GDN, and programmatic buying platforms. Guillermo also generated traffic and followers for the Biológicamente de Carrefour community and created landing pages and A/B testing for maximum performance. Guillermo's responsibilities also included creating pieces for different formats using Adobe Suite, generating reports and analyzing data through Google Analytics, and creating interactive dashboards for campaign analysis and improvement.

Before Antevenio, Guillermo briefly worked at Gameloft as a Media Buyer in early 2018, where they were responsible for planning, developing, and implementing CPM/CPC strategies on various DSPs.

Guillermo's earlier experience at Antevenio includes roles such as Head of Operations from 2017 to 2017, where they were responsible for campaign operations and department coordination, and Campaigns Manager from 2015 to 2017, where they defined KPIs for the Commercial Department and conducted campaign analysis. Guillermo also worked as a Sales Support Analyst in 2015, where they monitored daily billing and handled accounting tasks.

Overall, Guillermo D. has a strong background in data analytics, data visualization, digital marketing, and campaign management.

Guillermo D. attended Universidad Rey Juan Carlos from 2011 to 2016, where they obtained two degrees: a Grado en Administración y Dirección de Empresas and a Grado en Comunicación Audiovisual. The field of study for both degrees is not specified. In addition to their formal education, Guillermo D. has obtained several certifications, including the Google Ads Certification from Google, the Expert Certificate and Foundation Certificate from Adverity, the Microsoft Excel 2013 Specialist certification from Microsoft, the Professional Certificate from Adverity, and the TOEIC certification from Educational Testing Service (ETS). The specific months and years when these certifications were obtained are not provided.