Tracy Budnik

Tracy (BS Marketing, MBA) has 18+ years of experience in market research and brings unique perspective on custom research design, analysis, and norms and cares passionately about helping clients optimize their marketing efforts and brand equity measurement. A veteran of Millward Brown, Tracy began her career focused primarily on MarComm and Brand Tracking studies across a variety of categories (e.g. financial services, household goods, food and beverage, health and beauty, personal care, etc.). Following this experience Tracy joined start-up CommSight as VP and managed a large portfolio of international and domestic tracking studies, copy testing, and other multi-platform measurement studies. Tracy now serves as Division President of CommSight and Principal of Bridge Analytics LLC.

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‍Nadim and Tracy have been collaborating on market research projects for the last 3 years.