André Sobral

Diretor de Produtos e Serviços Digitais Multiplataforma

André Sobral is a seasoned brand strategist with over 25 years in the Brazilian retail sector, having worked with iconic brands such as Pão de Açúcar and Casas Bahia. André played a pivotal role in launching Kwai in Brazil, achieving rapid user growth and transforming market perceptions. Currently serving as the Director of Digital Products and Multi-platform Services at Record, André focuses on innovative solutions and audience engagement. André's expertise in data-driven decision-making and omnichannel strategies continues to drive significant advancements and consumer connections in the digital landscape.

Location

São Paulo, Brazil

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