Samantha Hookens

Samantha Hookens is a Senior Field Marketing Manager at Recorded Future, where they lead the field marketing strategy across Australia and New Zealand, focusing on demand generation and brand presence in a rapidly evolving market. Previously, Samantha held key marketing roles at IBM, including Senior Field Marketing Manager, where they shaped go-to-market strategies and drove engagement initiatives. Earlier experience includes positions as Asia Pacific Marketing Manager at Tangoe and Marketing Manager at Interactive, following a start in the field as a Test Analyst at Toll Holdings Limited. Samantha earned a Bachelor of Business in Marketing/Economics from Victoria University.