Bernhard Scheiflinger

Bernhard Scheiflinger is the Global Head of Sport Marketing at Red Bull, where they oversee comprehensive marketing strategies for athletes and events worldwide. Previously, Bernhard held various positions at Red Bull, including Head of Sport Event Marketing and Head of International Athlete & Event Marketing, leading teams and managing budgets across numerous countries. Before joining Red Bull, they worked as a researcher at Egon Zehnder. Bernhard's academic background includes a Master in Sport Management from Universitá Statale di Milano and a Magister iuris in Law from Karl Franzens Universität Graz.