Iker Eugui is a seasoned professional with a diverse background in sports marketing and operations. Currently serving in Red Bull Content Pool Activations since December 2023, Iker has previously held significant roles at PUMA Group as part of the International Sports Marketing Teamsport team and at Real Madrid C.F. as a Sports Marketing Specialist. Prior experience includes positions at K2 Partnering Solutions, where Iker worked as both a Sales Operations Specialist and a Strategic Sourcing Specialist. Iker holds a Master's degree in Sports Technology and Digital Transformation from Escuela Universitaria Real Madrid Universidad Europea and a Bachelor's Degree in Sports Management from Universidad Anáhuac, along with a course in Data Analysis in Sports from Johan Cruyff Institute.
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