Lilly O'Dea

Lilly O'Dea is an accomplished Category Development Manager at Red Bull since August 2023, bringing extensive expertise from previous roles in the beverage industry. Prior experience includes serving as a Senior Analyst in Category Leadership at Constellation Brands and as a Category Space Specialist at Molson Coors Beverage Company, where Lilly led strategic resets and developed solutions for pricing and merchandising. Earlier positions involved serving as a Space Analyst and On Premise Sales Representative, enhancing shopper experiences and retailer sales. Lilly's career began with technical roles as a Natural Resource Technician III at the South Carolina Department of Natural Resources and as a Field Crew Leader with the U.S. Forest Service. A graduate of Virginia Tech, Lilly holds a B.S. in Biological Sciences and Fisheries Science.