Moritz Roy

Moritz Roy currently serves as the Global Head of Merchandise & Licensing at Red Bull, overseeing the brand's global Merchandise, Fanwear & Licensing division with a focus on growth and consumer engagement in sports, culture, and entertainment. Prior to this role, Moritz held various key positions at adidas, including Sr. Director Merchandising Direct-To-Consumer Europe and Global Head of Merchandising Adidas Basketball & US Sports, where responsibilities encompassed shaping European merchandising strategies and driving brand profitability. Earlier experience includes significant roles at Nike as a Merchandising Manager and a Retail & E-Commerce Buyer, along with a tenure at HUGO BOSS as a Global Product Manager. Moritz holds a Diploma in International Business Management from the International School of Management in Germany.