Sofia Kocken

Sofia Kocken is an experienced marketing professional currently serving as the National Marketing Manager at Red Bull since April 2023, where responsibilities include delivering the marketing plan for Sweden and leading a team of 25 full-time employees and 53 part-time student marketers. Prior to this, Sofia held various positions at Valtech RADON from December 2013 to March 2023, including Head of Brand, CEO/Partner, and Client Director/Partner, overseeing project management teams and ensuring project delivery with a focus on budget, timelines, and quality. Sofia's earlier roles include Project Manager at Chimney, where campaigns promoted TV4's shows, and Project Manager at Universum, handling strategies for a career website. Additional experience includes a Social Media Coordinator role at EF Education First and an Executive Assistant role supporting executive management. Sofia holds a Master’s degree in Marketing from the Stockholm School of Economics and has participated in an exchange program at Queen's University.