Chris Smith

Chris Smith is an experienced leader in data and insights, currently serving as Head of Data and Insights at Red Consultancy since April 2022. Chris oversees the integration of data-informed strategic thinking across various clients and spearheads Red Pulse, a technology-driven initiative powering PR and communications campaigns. Prior experience includes roles as Director at LUCHFORD, where Chris implemented new strategies for a luxury branding agency, and Practice Director at Ketchum, focusing on innovative data application for client work. Earlier positions at Red Consultancy, Hill & Knowlton, and other organizations provided a strong foundation in digital consulting and account management. Chris holds a Mini MBA in Marketing and a degree in History & Politics from the University of Warwick.