Chris Smith is an experienced leader in data and insights, currently serving as Head of Data and Insights at Red Consultancy since April 2022. Chris oversees the integration of data-informed strategic thinking across various clients and spearheads Red Pulse, a technology-driven initiative powering PR and communications campaigns. Prior experience includes roles as Director at LUCHFORD, where Chris implemented new strategies for a luxury branding agency, and Practice Director at Ketchum, focusing on innovative data application for client work. Earlier positions at Red Consultancy, Hill & Knowlton, and other organizations provided a strong foundation in digital consulting and account management. Chris holds a Mini MBA in Marketing and a degree in History & Politics from the University of Warwick.
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