SIYU Xu

SIYU Xu has worked in various roles in the marketing and sales industry since 2017. In 2017, they were an Advertising Executive at Sunfan Media Group, where they promoted the Budweiser Music Festival on Chinese social media platforms, conducted market research, and negotiated with celebrity agents. In 2018, they worked as a Strategist at Sandage Project. In 2019, they were a Summer Intern at \u771f\u5b9e\u4f20\u5a92\u6709\u9650\u516c\u53f8 and a Marketing Intern at Neutral Design Studio. SIYU then worked as a Strategist on the Promotion Team at Crescent Marketing. In 2020, they were a Marketing Specialist at Q Bay Center, where they maximized advertising efforts by developing unique marketing content, planned and created posters, invitation letters, application forms, and newsletters, and utilized WordPress and tools to build content on Q Bay Official website and translated it to a Chinese version. Currently, they are a Sales and Marketing Specialist at Red Cube Production Inc.

Siyu Xu obtained a Bachelor's degree in Advertising from the University of Illinois Urbana-Champaign between 2015 and 2018. SIYU then went on to obtain a Master's degree in Marketing from The Johns Hopkins University - Carey Business School, graduating in 2020. In 2021, they obtained a Facebook Certified Media Buying Professional certification from Facebook.