Yida Xu

Yida Xu is a marketing executive with expertise in go-to-market strategy, brand development, and team leadership. With over four years of experience in the e-commerce industry, Yida has successfully managed integrated brand marketing strategies for high-profile accounts at Red Cube Production Inc., where they currently serve as Director of Brand Marketing. Yida also has experience as a Data Analyst Intern at PubNub and held the position of Student Data Analyst at Blue Shield of California. Currently pursuing a Master of Science in Business Analytics at the University of California, Irvine, Yida is enhancing their skills to delve deeper into data analytics and its applications in solving business challenges.