Yisha A.

UA Lead

Yisha A. is an experienced User Acquisition Lead currently working at Red Games Co. since June 2023. Prior to this role, Yisha served as a User Acquisition Lead at ByteDance from December 2021 to June 2023, focusing on media buys for TikTok. Previous experience includes overseeing significant ad budgets as a UA Lead/Project Manager at Madhouse and managing user acquisition for prominent gaming clients as a Senior User Acquisition Manager at Brainlabs, demonstrating expertise in omni-channel media strategies with budgets exceeding $3 million monthly. Yisha's background also features roles at LunaOn, Alpha Mobile (HK) Ltd., and Glamgal Group, as well as a dual Bachelor's degree in Journalism & Communication from the University at Albany and a Bachelor's degree in Chinese Language and Literature from Taiyuan Normal University.

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