Simone Pedersen is an experienced International General Manager in the beauty industry, specializing in brand and retail strategy with over 20 years of expertise. Starting their career at Chanel in Australia, Simone transitioned to Lane Crawford in Hong Kong, where they played a key role in establishing the retailer as a luxury beauty authority in Asia Pacific. In 2008, Simone founded Red Scout, a consulting and online training business for beauty advisors, which has trained over 25,000 professionals worldwide. Throughout their career, Simone has collaborated with numerous prestigious beauty brands and been recognized as one of the '12 Rising Stars of Beauty' by Women's Wear Daily in 2013.
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