Laurel W. is a seasoned digital marketing professional with extensive experience in performance marketing and media strategy. Currently serving as a Director at Red Ventures since June 2022, Laurel has achieved significant results by driving conversion volume and increasing ROAS for a Fortune 500 client. Previously, Laurel worked at KLIK from September 2019 to June 2022, where roles included Performance Marketing Manager and Associate Performance Marketing Manager, focusing on multichannel campaigns and team leadership that resulted in substantial revenue growth. Laurel’s background also encompasses analytics roles at NASA Langley Research Center and Elon News Network, alongside a strong educational foundation with dual Bachelor of Arts degrees in Digital Communication and Design from Elon University.
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