Sandra Alex possesses extensive experience in the consumer and lifestyle product sectors, specializing in brand localization, channel expansion, and cross-market collaboration. With a robust history of leading brands into new markets, Sandra has been a Limited Partner at Balsam Brands since 2017, focusing on strategic planning and market development in home decor and holiday merchandise. Prior to that, Sandra held roles at companies like The Clorox Company, Ettore Products Company, and LUXASIA, enhancing brand visibility and market share through innovative strategies. Sandra earned a Bachelor's degree in Marketing and International Business from The University of British Columbia and a Master's degree in Business Administration from London Business School. Currently, Sandra serves as the Environment, Health and Safety Manager at REDCON Construction Co. S.A.E.
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