Caleb Balaban is a Senior Performance Strategist at Reddit, where they apply over nine years of product strategy experience. Previously, they played a pivotal role in Twitter’s Live Video sales cycle and developed significant client skills alongside brand marketing strategies at Capital One. With a Bachelor of Arts in History from Kenyon College, Caleb has a strong foundation in consumer insights and design thinking, having contributed to various projects that improved performance and ROI throughout their career. Their expertise spans digital acquisitions, account management, and social media strategy, making them a versatile professional in the marketing landscape.
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