Nathan O'Connor

Nathan O'Connor is a digital marketing leader with over a decade of experience in various domains, including Paid Social, Paid Search, Programmatic, Organic Search, and Influencer strategy. Currently, Nathan serves as the Head of Social at Wavemaker UK, leading a 50-person team and significantly increasing social investment by 45% year-on-year. Nathan's innovative OPI Framework is embedded in the GroupM Global Social Playbook, guiding brands in connecting content with media for scalable growth. Previously, Nathan held key roles at renowned companies, including Maxus Global and IPG Mediabrands, where they drove digital transformation for iconic brands like Disney and Nike. Nathan is also an industry contributor, serving as a judge for various marketing awards and writing on emerging trends in digital media.