Ted (Liqun) Ni is a Senior Engineering Manager at Reddit, Inc., leading the Ads Marketplace team since 2023, focusing on supply optimization and marketplace dynamics. Previously, Ted held the same title at TikTok from 2021 to 2023, overseeing the Commerce Ads team and managing delivery strategies and algorithms. From 2013 to 2021, Ted served as an Engineering Manager at Google, where responsibilities included managing the Shopping Ads Quality team, with expertise in auction processes and delivery optimizations. Earlier in the career, Ted worked as a Software Engineer at Microsoft Research Asia, contributing to projects such as EntityCube and Mind Reader. Ted holds a Master’s degree in Computer Science from Shanghai Jiao Tong University.
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